ABOUT

Design and systems support for women doing meaningful work.

You’ve built a business that’s rooted in care—and you need systems and visuals that match.

At Wasilah, we craft intentional branding, websites, and systems for women-led, heart-led businesses. Whether you're a wellness practitioner, coach, educator, or nonprofit founder, we help you elevate your presence without compromising your values or your vision.

This isn’t about trends or templates. It’s about building a foundation that feels true to you—one that helps your audience see your value clearly and connect with it deeply.

Wasilah (n.): a means by which something is attained; a path, a companion.

I’m Tiara—

Founder, creative director, and systems strategist behind Wasilah.

Like many of the women I serve, my path wasn’t linear. I once dreamed of becoming a doctor—but my Rabb, my Sustainer, gently guided me down a different road: through business, education, and eventually, design. Along the way, I discovered how much I loved bringing clarity to ideas, beauty to systems, and purpose to every piece of the puzzle.

Wasilah is where that all comes together.

I’ve worked in education, led teams, built brands, launched websites, and supported clients across a range of industries. But my favorite work has always been this: helping women bring clarity to their message, ease to their business, and meaning to their brand.

What I believe

  • Your brand should reflect both your values and your vision.

  • You shouldn’t have to choose between professionalism and personality.

  • Beautiful design and seamless systems can work hand-in-hand.

  • You deserve a business that supports your life—not the other way around.

Wasilah exists to support that kind of work.

A little about me

I’m a wife, mother of four girls, and a Muslim woman living in a small city in North Carolina. I was born and raised on the island of Anguilla, which will always be my first home—and if you catch an accent when we talk, that’s where it comes from 😉

Life these days is a blend of design work, homeschooling, and motherhood—with just enough iced coffee to keep things flowing.

I believe good work starts with good intention—and that design, when done thoughtfully, can serve something greater than ourselves.

You don’t need to do everything. But you do need a foundation you can trust—one that grows with you, honors your clients, and helps you do what you’re here to do.

That’s what Wasilah is here for.